The Shade Room is not ready for acquisition says Creator Angelica Nwandu
Creator of The Shade Room, Angelica Nwandu spoke at TechCrunch Disrupt and she discussed the growth of her Instagram-first gossip blog which has 9.3M Instagram followers and shared she has no interest in an acquisition.
She first recognized the value of her creation when it started influencing the news its writers were covering
“Social media is about the community, and so are we,” explained Nwandu. “People come for the comments and fellowship with the other roommates, that’s the main purpose, they want to hear what they have to say, it’s a forum.”
The Shade Room now lives on most social media platforms and has its own website and video team. By sheer numbers, the blog punches significantly above its weight. Unlike other viral media sites like BuzzFeed, The Shade Room has taken very little venture financing. Its only investor to date is Indie VC.
“I’m not completely closed off to investors when the right partner comes,” said Nwandu.
“The block is hot for The Shade Room right now,” asserted Nwandu. “Literally we have been approached by every studio you can imagine in Hollywood. We have all the deals on the table, but I have a huge vision for what I see The Shade Room being in the future and we want to be our own network.”
Studios have also approached The Shade Room with interest in producing a TV show with Nwandu, but she feels that TV is the wrong medium for an audience that consumes content from mobile 93 percent of the time.
The profitable startup plans to keep investing capital back into its business to spur growth, particularly in video production. It’s already locked down major advertisers like GMC and McDonalds and plans to pursue advantageous partnerships with studios rather than exits.
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